Get a brand strategy
built for your shift to sustainability, impact, or innovation.
The Upgrade Brand Agent, powered by GPT, helps you define your positioning, values, and tone of voice.
It’s fast, free, and designed for companies evolving toward a more sustainable, innovative, or impact-driven future.
Unlike standard GPT, this agent is built for brand development. It combines proven strategy frameworks with Upgrade’s hands-on experience guiding companies in transition.
Whether you want to start using it right away or simply follow its development, leave your name and email to get started.
You’ll get immediate access to the agent and occasional updates as it continues to improve.
Privacy note
This AI agent runs on GPT technology. Your input is processed by OpenAI to generate a response.
We don’t store, track, or share what you write.
Please avoid sharing personal, financial, or sensitive information.
Your brand is shifting.
We help it catch up.
The Brand Agent guides you through a sharp, strategic conversation and delivers a tailored brand summary with clear positioning, values, and tone of voice, aligned to your next phase of growth.
It’s fast, focused, and built to save time. No fluff, no ambiguity.
It’s your first big step toward brand alignment. And when you’re ready for deeper strategy or creative execution, we’re here for that too.
Sustainability is a business shift,
not a buzzword.
As your company evolves, your brand must reflect that progress. Misalignment creates confusion. Buzzwords kill trust. This tool helps you make the shift with clarity, not cliché.
Created by strategists
We took what works in high-value brand strategy sessions and distilled it into this tool, powered by GPT and shaped by real-world expertise.
About Upgrade
Upgrade is a boutique studio that helps companies grow with clarity.
Together we bring focus, direction, and cohesion to brands in motion. With experienced specialists in strategy, design, content, and technology, we build brands that work.
Our approach is personal.
Our methods are lean.
Our solutions evolve with you.
We deliver exactly what’s needed, at the right time, for fair rates and tangible results.
In a world shifting toward sustainability, we help you lead with clarity, from the inside out.
We also build custom GPTs for companies.
Contact mark@upgrade.amsterdam for details.