We redesign brands for meaningful growth.

We keep what’s strong and enhance what can be better. From positioning to identity, for brands ready to grow with purpose.

Contact us anytime: mark@upgrade.amsterdam

Upgrade works for brands in transition.
Brands that know where they want to go, but find that their positioning, identity or communication isn’t there yet. We bring clarity, coherence and direction, so you can move forward with confidence.

Brand Strategy & Positioning

Defining brand direction rooted in values and audience insight.

Visual Identity & Design

Building recognition and trust through distinctive creative.

Content & Messaging

Shaping voices that resonate and endure.

Brand Activation
Supporting rollout across touchpoints: social, packaging, digital, print, POS and campaigns.