We redesign brands for meaningful growth.

We keep what’s strong and enhance what can be better. From positioning to identity, for brands ready to grow with purpose.

To make this process more accessible, we developed the Upgrade Brand Agent — an AI-powered tool that gives you instant brand clarity in just a few minutes.

Prefer to speak with us first? Contact us anytime: mark@upgrade.amsterdam or start your session here:

Try the Brand Agent

View the work

Upgrade is a compact team of senior specialists.

We bring clarity, cohesion, and creativity to brands in transition.

This helps you move forward with confidence while staying true to your purpose.

You get focused thinking, distinctive design, and practical tools that support real change.

Not just a new look. A brand that fits where you’re going.

 

Want to see what we can do for your brand?

In our first meeting we run a quick analysis: what works and what doesn’t. This can be as practical as stretching your identity for social, choosing images that stand out, or sharpening your voice.

From there we outline a plan to make your brand more relevant, connect with your audience, and create value quickly.

Email mark@upgrade.amsterdam
or call +31 6 55908717 to get started now.

 

Brand Strategy & Positioning

Defining brand direction rooted in values and audience insight.

Visual Identity & Design

Building recognition and trust through distinctive creative.

Content & Messaging

Shaping voices that resonate and endure.

Brand Activation
Supporting rollout across touchpoints: social, packaging, digital, print, POS and campaigns.