B&S: towards a unified, future-focused identity with impact

B&S has evolved, not only in scale but above all in vision. As the company grew into a tech-driven leader in consumer goods, we developed a cohesive B&S brand experience that brings more than 30 subsidiaries together under one sustainable roof. This created greater synergy across the global portfolio: more efficient, more transparent, and ready for lasting impact.

This strategic rebrand demonstrates more than growth. It positions B&S to thrive in a market that demands both innovation and responsibility.